About Me

Sarah Vaughan

Digital Innovation & Strategy Consultant

I help organisations design, build, and scale intelligent digital experiences.

With over 20 years’ experience across finance, technology, aviation, and higher education, I work at the intersection of digital innovation, content, accessibility, UX/UI, learning design, and AI-enabled strategy.

My focus is on creating digital ecosystems that are not only compliant and usable, but genuinely effective at driving growth, engagement, and long-term value.

I’ve partnered with organisations including Experian, NatWest, Yorkshire Building Society, Microsoft, Vodafone, T-Mobile, Checkout.com, the Ministry of Defence, and leading academic institutions, delivering digital solutions that balance commercial outcomes with human-centred design.

What I Do

Digital Content & Experience Design
I design and deliver high-impact, accessible digital content across web, learning, and customer platforms grounded in WCAG 2.2/3.0 and GDS best practice.

Digital Innovation & AI Strategy

I help organisations responsibly integrate generative AI into customer journeys, internal workflows, workshops, and learning programmes—unlocking efficiency without losing human connection.

Growth & Optimisation

Using data insight, user research, and performance metrics, I identify where digital products underperform and implement strategies that accelerate growth and adoption.

Learning & Development Programmes

+ I design and deliver digital learning solutions informed by Training Needs Analysis (TNA), behavioural science, and technology-enhanced learning principles.

Purpose-Driven Coaching & Advisory
+ I support leaders, teams, and organisations navigating transformation bridging strategy, capability, and culture.
+ Thought Leadership & Publications
+ I create eBooks, frameworks, and insight-led content that shape conversation and inform decision-making.

How I Work

My approach is grounded in user-centred design and shaped by the UK Design Council’s Double Diamond framework. I operate comfortably within Agile, Scrum, and PRINCE2 environments, translating complexity into clarity and strategy into delivery.

Known for taking a full 360-degree lens, I connect systems, people, data, and emerging technology ensuring digital innovation is practical, ethical, and measurable.

Credentials

+ MSc (Open) – Digital Innovation & Technology-Enhanced Learning
+ BSc (First-Class Honours) – Product Management
+ Level 7 Leadership & Management + Training Facilitation
+ Level 5 HR, UK Employment Law, Payroll & Recruitment
+ Level 5 Commercial Law
+ UX & Accessibility Certifications

Why Clients Work With Me

I’m recognised for pioneering the integration of generative AI into customer journeys, workshops, and learning environments—delivering tangible results while maintaining accessibility, trust, and governance.

I work collaboratively, challenge assumptions, and focus on outcomes, making me a strong partner for organisations ready to move beyond incremental change.

Let’s talk.
📩 [email protected]